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Tea Body Urges Equilibrium in Demand & Supply

The Tea Associa-tion of India (TAI) on Sunday said supply outstripping de-mand is a major cause for the problems facing the tea in-dustry in the country. It also spelt out various measures to correct the situation, inclu-ding the need to increase do-mestic consumption of the beverage.

In a submission before Union industry and commer-ce minister Piyush Goyal he-re, TAI president Ajay Jalan said supply outstrips the de-mand and it is one of the root cause of the problem. "We ha-ve to regulate supply and crea-te demand for tea," he added.

Advocating for promotion of tea consumption, he pointed that per capita consumption of tea in India is as low as 830 grams per head/year as com-pared to L61 kg per head in the UK or 1.01 kg per head per year in Pakistan. "An increase of even by 100 gram per capita consumption would lead to consumption of another131 million kg annual-ly," Jalan added.

28 Nov, 2021

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